What's the role:
Lead an engaged, successful Marketing team, crafting culture and developing talent aligned to our purpose and values.
Build creative and innovative marketing strategies that amplify our sales efforts for Bloomberg Law, Bloomberg Tax, and Bloomberg Government.
Contribute towards launching new products, investing in the company brand, engaging existing customers, and expanding into new markets.
Implement a Marketing strategy that brings all parts of INDG together, highlighting our culture, our unique portfolio of strategies and amplifying our brand.
Create and lead events that are compelling, ambitious and differentiated enabling the organization to build our brand and drive product awareness and pipeline creation.
Responsible for integration and alignment of marketing across key businesses and functions, with a key focus on collaboration with the teams that influence and contribute to our marketing strategy.
Act as customer champion, understanding customer needs and inspiring change as necessary to ensure our brand is a relevant, preferred and one of the most recognized and trusted brands amongst our target audience globally.
Pursue and activate client insights from surveys and market research, constantly improving our Customer Experience and marketing engagement.
You will need to have:
15+ years of marketing and management experience.
A consistent track record in implementing marketing strategies that have positively impacted the sales and business performance.
A strategically and commercially minded approach with a proven capacity to translate new concepts and ideas into actionable plans.
You are an ambitious thinker and someone with a track record in developing innovative and creative strategies.
Proficiency in creating and executing campaigns within Salesforce; experience with Salesforce Marketing Cloud highly preferred.
Bloomberg Industry Group IS AN EQUAL OPPORTUNITY EMPLOYER and fully subscribes to the principles of Equal Employment Opportunity. Bloomberg Industry Group has adopted an Affirmative Action Program to ensure that all applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, sex, national origin, age, disability, gender identity, sexual orientation, marital or familial status, pregnancy, childbirth, or related medical issues, genetic information, disabled veteran, veteran, a veteran of the Vietnam Era, or any other classification protected by law.